If you work in any kind creative employment, or even if you’re “resting”, as they say in Hollywood, you are probably aware of what others in your field might be up to.  “Looking for inspiration” is the usual excuse for not getting on with your work, but seeing good ideas always perks me up and that’s good enough for me.

With three other creative partners sitting next to me, inevitably we tend to down tools whenever we see something halfway interesting. There’s always some great work to admire, but sometimes it’s almost impossible not to become envious -  “how come they got a brief like that”? “Huh, well anyone can do a decent charity ad, can’t they?” Anyone who’s worked in a creative department could continue this line of thought easily, I’m sure.

So, putting all petty jealousies aside, I thought about the one piece of advertising work I would most have wanted to have thought of myself. My choice is a brilliant “one off” idea for British Airways that blew me away when I first heard of it and, as this YouTube clip reveals, it certainly stopped cinema audiences in their tracks when it appeared.

Original, clever, funny, and so captivating, the audience gave it a standing ovation. It’s enough to make you sick. Anyway, I’m over it now – just. Watch and enjoy  (or curse, cry or scream with envy).

Posted by Ian Minter