No, we haven’t won a prestigious Walkley Award. However, our name is on one for posterity – as a sponsor of the Walkley Foundation, we are proud to be presenting the award in the category of “Outstanding Coverage of an Issue or Event.”
We’re looking forward to the night – however, the Walkleys provided us with a ‘sneak peak’ via their Twitter account (our name is one one of these!).
Smokey the Bear is the longest running public service campaign in America. I’m originally from Canada and so I am very familiar with the character. Smokey is a cartoon….well, bear of course. And he teaches children (and hopefully adults) how to prevent forest fires.
Smokey seems to have been born in 1944 after a series of rather menacing ads and posters (“Death Rides the Forest when Man is Careless!”) His gentle, tutorial manner of teaching fire prevention has proven to be extremely successful and is one of the best known characters in advertising history.
I’m all for evolution (and occasionally revolution) of a brand. However, I love the fact that this icon has remained true to character for over 60 years.
Visit Smokey’s website to see how the campaign has changed.
Posted by Dana Minter
I think this is it - the worse ad ever, that is. I found this from Twitter via @SimonThomsen and @ChasLicc, and it’s a classic.
Posted by Dana Minter
We’ve worked on quite a few Graduate Recruitment campaigns over the years, and we think we’ve forged new ground in the category. However, this viral ad is one of the best we’ve seen.
But then, you’d expect it to be – it’s by award winning UK advertising agency BBH for their client – award winning UK advertising agency BBH. (It’s a brief every creative would love to get their hands on.)
Posted by Dana Minter
I’m not usually one for ‘boob jokes’ but I quite like this.
Street posters that change scroll from one ad to another aren’t new. Nor is walking past one that’s broken (usually stopping right in the middle of the two ads, thus making both impossible to read).
This clever use of a ‘broken scrolling poster’ (or is it?) made me smile. I’m not sure every woman would like it, but I appreciated it.
Posted by Dana Minter
