As the nominations for best Animated Short Film were announced during the Academy Awards, I was drawn into the enchanting world of ‘Logorama’. Thankfully, this French film was awarded the Oscar, and the Producer gave a charming acceptance speech, reassuring everyone that ‘no logo was harmed in the making of this.’

I rushed to my computer to find the film in full. After viewing it on YouTube, I had one question – how on earth did it get made? Swearing Michelin Men, a hostage taking Ronald McDonald, a camp Mr. Clean and a Jolly Green Giant flasher are the nightmare of every brand manager. Don’t get me wrong, I enjoyed it immensely, it just took me on a journey that I didn’t expect.

Still, it would be a shame if the brand gatekeepers were to pull the shutters down on this clever film. Unfortunately, with an Oscar under its belt and more publicity, it could happen.

The day after the Oscars, I could find the full film easily on the internet. Today, it’s been pulled from YouTube and consequently other sites due to ‘copyright’reasons.

However, I’ve found it here – but be quick, it’s bound to be pulled soon. If that disappears, you can always see the 46 second trailer here.

Posted by Dana Minter