I’m not usually one for ‘boob jokes’ but I quite like this.
Street posters that change scroll from one ad to another aren’t new. Nor is walking past one that’s broken (usually stopping right in the middle of the two ads, thus making both impossible to read).
This clever use of a ‘broken scrolling poster’ (or is it?) made me smile. I’m not sure every woman would like it, but I appreciated it.
Posted by Dana Minter
I love marketing ideas that can have a lasting impact on the target market and this flash mob event would surely be an enjoyable and enduring memory for everyone who witnessed it. Not to mention the millions who’ve viewed it on TV and online.
This one, for the UK “telco” T Mobile, formed the basis of a TV commercial and took place at Liverpool Street station in London, in January. It took 400 dancers, 8 weeks practice and many hidden cameras to brighten the day of cold commuters and, later, bring a smile to the rest of the world. Probably, just what we need in the middle of the GFC. Just watching the little old ladies join the party, smiling, dancing and singing made it all worthwhile for me.
Posted by Ian Minter
I love visiting Japan, it’s like leaving the earth behind and arriving on another planet. For example, let’s just have a look at some of their latest drink products.
Sapporo has just launched ‘Chocolat Brewery’. A bitter malt brew, infused with chocolate flavour. Now why didn’t Heineken think of that?
Not for you? Well, maybe you would prefer a new carbonated curry drink, called ‘Cockless Curry Chamery’. Apparently, it’s alcohol-free, which may be just as well.
Still not feeling thirsty? Perhaps a nice bottle of fish beer takes your fancy. ‘Tosa Kuroshio Karyudo’ is a low malt brew, containing rice flower, hops and fish stock.
If you’re still not convinced, how about a coffee? Kirin has introduced ‘Fire Menthol’, a coffee with a ‘subtle menthol flavour‘. What, you’d rather have a double espresso? Where’s your spirit of adventure?
Finally, there’s my personal favourite – eel soda. Loaded with vital vitamins (so they say) to combat the energy-sapping hot and humid Japanese summers. It’s called ‘Unagi Nobori’, so don’t say I didn’t warn you.
This wonderful idea comes into the “I wish I thought of that” category for us.
Every time the Oreo ‘cookie’ visual reaches the ground floor, we see it dunk into a ‘glass of milk’. So simple, so clever.
Just watch the video to see how mesmerising it is in action and how people react when they see it. http://www.trendhunter.com/trends/elevator-oreo
Congratulations to the ad agency responsible, Draft FCB of New York and Art Director Jeseok Yi.
