Highway 101

Archive for the ‘“Wish I’d thought of that”’ Category

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Advertising? There’s an app for that.

In "Wish I'd thought of that", New Media, Opinion on March 9, 2011 at 12:27 pm

The world is changing in our industry – very quickly. Thinking ‘outside the box’ can now encompass so many areas, the mind boggles. For a creative, that’s very exciting – but you need to know what’s possible.

‘Advertapps’ are exactly that – freeb iPhone apps that advertise a company or product. Of course, they need to be useful (why else would someone download it).

My favourite – the app that takes the ‘flash red eye’ out of iPhone photos – for an eye drop.

The website creativebits.org has posted a few for your viewing pleasure.

Posted by Dana Minter

Life’s too short for dull advertising

In "Wish I'd thought of that", Opinion on March 4, 2011 at 3:08 pm

Why don’t we look beyond the traditional outdoor posters and use other spaces? As does this fantastic campaign for a German job search website, jobsintown.de. It uses images on vending machines and the line “Life’s too short for the wrong job.”

Lovely.

Click here to see the full campaign.

Posted by Dana Minter

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No one forgets a good idea

In "Wish I'd thought of that", Hall of Fame, Traditional Advertising on February 24, 2011 at 4:39 pm

We were recently discussing simple ideas, and this wonderful UK television commercial (designed to entice more students to consider teaching) came to mind.

It speaks for itself (in very few words).

UPDATE: The YouTube Account to this ad no longer exists – we’ll try to find another example (though it’s proving hard).

Posted by Dana Minter

I Wish I Thought of This (British Airways Cinema Ad)

In "Wish I'd thought of that", Hall of Fame on June 4, 2010 at 4:32 pm

If you work in any kind creative employment, or even if you’re “resting”, as they say in Hollywood, you are probably aware of what others in your field might be up to.  “Looking for inspiration” is the usual excuse for not getting on with your work, but seeing good ideas always perks me up and that’s good enough for me.

With three other creative partners sitting next to me, inevitably we tend to down tools whenever we see something halfway interesting. There’s always some great work to admire, but sometimes it’s almost impossible not to become envious -  “how come they got a brief like that”? “Huh, well anyone can do a decent charity ad, can’t they?” Anyone who’s worked in a creative department could continue this line of thought easily, I’m sure.

So, putting all petty jealousies aside, I thought about the one piece of advertising work I would most have wanted to have thought of myself. My choice is a brilliant “one off” idea for British Airways that blew me away when I first heard of it and, as this YouTube clip reveals, it certainly stopped cinema audiences in their tracks when it appeared.

Original, clever, funny, and so captivating, the audience gave it a standing ovation. It’s enough to make you sick. Anyway, I’m over it now – just. Watch and enjoy  (or curse, cry or scream with envy).

Posted by Ian Minter

The Invisible Chair

In "Wish I'd thought of that" on May 11, 2010 at 3:51 pm

A nice ambient idea that was used to launch the new KLM Economy Comfort class at Manchester Airport. The video speaks for itself.

Strong Stuff

In "Wish I'd thought of that", Just for Fun, New Media on February 23, 2010 at 3:58 pm

 This one’s doing the rounds online. Funny promo for Nolan Films. Animal lovers (and Carpenters haters) need to hang tough – there’s a happy ending.

Posted by Ian Minter

Try Before You Buy Tattoos

In "Wish I'd thought of that" on December 10, 2009 at 11:52 am

I really like this – a tattoo parlour is advertising by placing stickers on mirrors in public loos in the US.  Nice, simple and memorable (just don’t have a few to drink and make a decision you may regret to get a real one).

This comes via Copyranter.

Posted by Dana Minter

Who says Graduate Recruitment ads are dull?

In "Wish I'd thought of that" on November 4, 2009 at 9:47 am

grad-ad

We’ve worked on quite a few Graduate Recruitment campaigns over the years, and we think we’ve forged new ground in the category. However, this viral ad is one of the best we’ve seen.

But then, you’d expect it to be – it’s by award winning UK advertising agency BBH for their client – award winning UK advertising agency BBH.  (It’s a brief every creative would love to get their hands on.)

Posted by Dana Minter

Bra ad

In "Wish I'd thought of that", Overseas Trends on November 2, 2009 at 4:16 pm

bra-adI’m not usually one for ‘boob jokes’ but I quite like this.

Street posters that change scroll from one ad to another aren’t new. Nor is walking past one that’s broken (usually stopping right in the middle of the two ads, thus making both impossible to read).

This clever use of a ‘broken scrolling poster’ (or is it?) made me smile. I’m not sure every woman would like it, but I appreciated it.

Posted by Dana Minter

What happened at home when I was busy at work?

In "Wish I'd thought of that" on October 22, 2009 at 10:03 am

shutterstock_13345297Hours fly by, days become weeks and I just about realised it was October, without having a clue what the date might be. Working in the creative business (daren’t say advertising anymore), this situation isn’t one to complain about, especially in these precarious times, even when we’re supposedly post- GFC.

However, when I’m rushing out of the door in the morning, or crashing onto the couch at night, I’ve noticed the house is in disarray. Books and magazines are piling up, gadgets bought are still unopened and, the electric bike that I won in a competition weeks ago, has yet to be ridden.

Then, when I looked under the house for important files, I realised that there were mountains of boxes to be cleared out of the way before I had any chance of finding anything.  The wardrobe situation is equally bad – I’m only wearing the clothes in view, ignoring the vast selection that are at the wrong end of the rack, or on a higher shelf. All unworn since I don’t remember when.

In short, I realise I probably have way too much “stuff” and it’s taking over my life.

Which is why I was blown away with a new concept that’s taking off in California, called NeighborGoods. It’s a social network that keeps track of all the great stuff you’ve forgotten you own, so your neighbours can borrow, lend, rent to buy it.

What a clever thought. One of those, “ why didn’t I think of that?” ideas. I’d  like to start something like this in my neck of the woods, if I wasn’t so busy.

Posted by Ian Minter

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